Digital at adebar

Digital solutions by event people for event people

Out of 29 years of event practice came tools we use every day ourselves and keep developing for our clients: SAMVARO for participants, bespoke software and web apps, AI training. The technology behind it carries the name waterkant.hamburg, our digital brand.

Three areas, one team

SAMVARO: participant management
Invitation, registration with companions, programme, tickets and app in one place. Developed from our own needs, in use at adebar events today.

More about SAMVARO
Software and web apps
Websites, booking flows and tools for Microsoft 365 that solve a specific task. From the company website to your own platform.

More about software and AI training
AI training
Your team learns on tasks from its own working day, 2 to 4 hours, live online or on site, from €950.00 net. Also as a programme item at your event.

More about AI training

Why an event agency builds software

Anyone who plans events knows the gaps between the tools: the invitation in one system, registration in a second, programme and tickets in a third, and spreadsheets in between. We lived with these gaps long enough ourselves. So we started building the tools we had wished for.

SAMVARO keeps invitation, registration, programme and tickets together and accompanies guests right up to admission. For our Box #228 at the Barclays Arena Hamburg we connected date search, booking and the personal guest area. And because we have given AI training as a programme item at corporate events since the beginning of 2025, it has become an offer in its own right.

The result is software that knows how an event runs. Not because someone described it to us, but because we are responsible for it ourselves. From enquiry to final invoice.

What we have built

SAMVARO
Participant management for events: invitation, registration with companions, programme booking, Wallet tickets, apps for iOS and Android, newsletter. Developed in-house, in use at adebar events.

More about SAMVARO
Booking for Box #228
For our VIP box at the Barclays Arena Hamburg: public overview of dates, booking management, personal guest area with Wallet tickets and automatic messages. The dates appear live on adebar.de.

Go to Box #228
smoove for the Schlagermove Hamburg
A shared working status for organising the Schlagermove Hamburg, so that everyone involved works with the same information.

Project at waterkant.hamburg (German) (opens in a new tab)
Website for Tummer GmbH
Company website, moved from WordPress to a fast, modern basis. Design: DC2. Technical implementation: waterkant.hamburg.

Project at waterkant.hamburg (German) (opens in a new tab)
3 photos · swipe or use the arrows
The Lotsen: expenses, images, commissions
Three tools for Microsoft 365 with Teams sign-in and storage in your own tenant: SpesenLotse for travel expenses, BilderLotse for image organisation and approvals, ProvisionsLotse for traceable commission statements.

SpesenLotse (opens in a new tab) · BilderLotse (opens in a new tab) · ProvisionsLotse (opens in a new tab)

waterkant.hamburg: our digital brand

Waterkant.Hamburg is a brand of adebar GmbH. There you will find everything you need for software, websites and AI training: services, technology, prices and a direct route to a conversation. The same team stands behind both brands, with Tom Kothe as head of the digital area.

Go to waterkant.hamburg (German) (opens in a new tab)

Request software or training (German) (opens in a new tab)

Frequently asked questions

Can't find your question? We are happy to advise you personally. Free of charge and without obligation.

Your contact for enquiries

Tom Kothe

Deputy Managing Director, Digital & AI

Send an enquiry Call us

Why does an event agency offer software and AI training?

Because both grew out of our work. For invitations, registration and tickets we needed a tool that fits events, and that became SAMVARO. We first gave AI training as a programme item at corporate events, and demand was so high that it became a department of its own.

What is waterkant.hamburg?

Waterkant.Hamburg is our digital brand and a brand of adebar GmbH. There you will find the technology, the prices and the contact for software, websites and AI training. The event expertise stays with adebar, and both come from the same team.

Can I book SAMVARO or AI training without an event?

You book AI training and software directly via waterkant.hamburg, independently of an event. SAMVARO is currently a building block of our events, and standalone sales are being prepared.

Who do I talk to about digital topics?

Tom Kothe, deputy managing director of adebar GmbH and the head behind waterkant.hamburg. He accompanies projects from the first question to everyday use.

What our clients say

All references

Many thanks for the superb organisation of the iPad Challenge during our summer conference in Warnemünde. All our colleagues took part with great enthusiasm.
Yasemin AlLETI PharmaTranslated from German
adebar organised a culinary city tour in Rostock for our annual management conference. The tour went smoothly, and our guide was incredibly likeable and informative. Although we only mentioned our wish for a Schwedeneisbecher (a local ice cream sundae) at short notice, this stop was built into the tour. That shows how spontaneous, individual and client-focused adebar is.
Christin DiehlGBS Gesellschaft für den Betrieb von Sozialeinrichtungen mbHTranslated from German
What your team put together for GECKO's 33rd birthday was amazing! The venue was simply fantastic, every single detail was lovingly designed, and working with you was so relaxed that we had a great deal of fun.
Jana MüllerGECKO MarketingTranslated from German