Our story

From an idea to the event agency of the north

A student idea and a love of the north grew into an event agency. Since 1997 it has been planning experiences for companies, from the Baltic Sea to all over Europe.

founded in Stralsund: 1997
years of experience: 29
events and incentives as a DMC: 990+
Locations: Wieck a. Darß, Hamburg, Berlin: 3

At a glance

The idea was an event agency on the Baltic Sea that develops strong events and incentive programmes and delivers them all over Germany. The stages of our story show what became of it.

Our story, step by step

1996
The idea is born
Even as students, Anne Horstmann and Dieter Erichsen loved organising experiences for and with people. In June 1996 their love of the north brings them from North Rhine-Westphalia to Mecklenburg-Western Pomerania.
1997
adebar is founded
On 1 February 1997 Anne Horstmann founds the adebar event agency in Stralsund. In December it moves to Wieck auf dem Darß. With two employees, adebar starts out as a DMC offering group tours and shore excursions for cruise ships.
Meet Anne Horstmann
1998
The first big stages
adebar becomes the DMC for the cruise ship MS Deutschland. On Rügen the team hosts its first corporate event for 400 guests, complete with a large water sports event.
Early years
Helping to shape the events market in the north
adebar grows into company parties and incentive trips. We set up the MICE cooperation “54 Grad Nord” and become a founding member of Meet-MV.
2007
800 guests
The team grows to include accounting, office and project management staff. adebar delivers its first event for 800 guests, including transfer logistics, supporting programmes and venue scouting.
2010
A piece of energy history
adebar organises the event marking the start of operations at EnBW Baltic 1, the first offshore wind farm in the Baltic Sea.
2012
15 years of adebar
New project managers join the team. A sales office in Copenhagen opens up the Scandinavian market. Our own stock of equipment grows too, from lounge furniture to team game modules.
2014
A fresh start
A new sales concept, the office in the capital, Berlin, and our first apprentice. In 2015 turnover doubles compared with the previous year.
2016
1,000 guests in Hamburg
With an anniversary event in Hamburg, adebar passes the 1,000-guest mark for the first time.
2017
20 years of adebar
On 1 February 2017 adebar celebrates its 20th birthday. Clients and partners join in, and there is a fundraising campaign for a good cause.
To the 20th anniversary
2018
On the road in Europe
adebar is increasingly busy with incentives and events all over Europe.
2020
The pandemic changes everything
Virtual and hybrid event formats take centre stage. adebar stays close to its clients.
2022
25 years of “erlebbar anders”
After the pandemic, adebar celebrates a quarter of a century with good conversations, regional artists and lots of heart.
To the 25th anniversary
2023–2024
Live again
Events pick up speed again. Live events help companies keep and motivate their staff, and loyal regular clients discover the world with adebar.
2025
New location in Hamburg
With the office in Hamburg, adebar now has three locations: Wieck a. Darß, Hamburg and Berlin.
Our locations
Today
29 years of adebar. We love it!
One thing has never changed: the start-up team spirit. We share it with guests, clients, partners and the whole team.
Discover our team

What our clients say

All references

It is nice to see that you can work with business partners quickly, without fuss and to a high standard.
Christian FriedrichHTI Feldtmann KGTranslated from German
The event in Rostock was the ultimate show, with everything that goes with it. Starting with the evening on the ship, the delicious catering and the “cultural” accompaniment by Hein, everything was just right. Even the weather played along. We could never have done it without your support.
Barbara WinterAudi AGTranslated from German
Many thanks for looking after our Christmas party. Everything on site worked perfectly. I would particularly like to highlight that the number of participants could be adjusted at short notice because of illness.
Elke BrummerDeutsche Telekom Technik GmbHTranslated from German