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The City of Light

Incentive Jena

Zeiss, Schiller and the Saalehorizontale. In Jena, science, literature and nature meet.

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View of Jena with the JenTower and rolling hills
Group size
10–200 participants
Duration
at least 2 nights / 3 days
Season
all year round
Region
Germany
Setting
Indoor, Outdoor

At a glance

Jena is also known as the City of Light. For more than 150 years it has stood for innovation and progress in optics and photonics. Carl Zeiss, Ernst Abbe and later Otto Schott laid the foundations of Europe's optical industry here. And that is exactly where your incentive trip could take you.

Science is only one side of the story, though. The city on the Saale is a paradise for active people. The Saalehorizontale offers lots of trails and viewpoints, on foot or by bike. It's a great place for your team to switch off.

Perhaps Jena will inspire you just as it once inspired Friedrich Schiller. He lived here and wrote what is probably his best-known work, "Mary Stuart", in Jena. Johann Wolfgang von Goethe was a welcome guest at Schiller's garden house, and you can still follow in their footsteps today. In this Thuringian city, history, science, nature and literature all come together.

Programme ideas for your incentive trip to Jena

  • Full throttle to Jena

    • Lunch at a traditional inn
    • Go-karting, indoors or outdoors
    • Dinner with Thuringian specialities (Mutzbraten roast, onion tart, Thuringian dumplings …)

  • A cultural incentive day in the footsteps of bright minds

    • City tour with Carl Zeiss, Ernst Abbe and Otto Schott in the spotlight
    • Lunch in the city centre
    • Zeiss Planetarium
    • Dinner in 1920s art deco style

  • Team day around Jena with a view

    • Hike to the Napoleonstein
    • Lunch at a Michelin restaurant
    • Explore the Rautal valley
    • Dinner at a country inn

  • An incentive with altitude

    • Explore Schiller's garden house
    • A fairy-tale lunch
    • Climb the JenTower and its viewing platform
    • Finish with a four-course menu at Jena's highest restaurant

  • Key facts

    • Event type: incentive trip, incentive programme, conference
    • Suitable for: incentive trips, conferences, team building
    • Setting: indoor / outdoor
    • Group size: 10–200 participants
    • Duration: at least 2 nights / 3 days
    • Season: all year round

Jena

  • Jena, City of Light

    Carl Zeiss, Ernst Abbe and Otto Schott laid the foundations for optics and photonics in Germany here. To this day Jena is regarded as a European research centre in these fields. "City of Light" stands for its bright minds. It refers to universities whose research sheds light into the dark. And to world-famous high-tech firms and young companies that work with light and study it.

  • Lively Jena

    Night owls, foodies and music lovers all get their money's worth in Jena. This young city has charming bars, a pub mile in the Wagnergasse and many socio-cultural centres. Have a drink on the banks of the Saale at the Strand 22 beach bar or spend a lively evening in the Musikkeller. Boredom simply isn't an option here.

  • Experiencing nature

    Jena lies in the valleys of the Saale and its tributaries. All around rise distinctive hilltops and mountains with forests and shell limestone slopes. There is plenty of nature within the city too, for example in the Oberaue park. This nature reserve, made up of three adjoining meadows and park areas, is ideal for sport, games and relaxation.

    Plant lovers should visit Germany's second-oldest botanical garden. Around 10,000 plants from every climate zone on earth grow across its 4.5 hectares.

  • What Jena has in store for your group

    This city in the middle Saale valley combines culture, science and nature. You can follow the trail of Zeiss and Abbe, immerse yourself in Schiller's literature or hike the Saalehorizontale. Thuringian specialities round off your incentive.

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What our clients say

All references
  • You and your team didn't just do a great job, you turned the day into a wonderful experience. Your willingness to think outside the box, organising coffee and so much more, shows your great passion for your profession.
    Claudia SchröderGVV | Gesellschaft für Versicherungsvermittlung und Vermögensbildung mbHTranslated from German
  • We are completely satisfied with your work. Our client had an unforgettable time and a great event in Warnemünde. We would be glad to work with you again on future events and will happily recommend you.
    Jochen SchweizerTranslated from German
  • It was a thoroughly successful event, and I received nothing but lots of positive feedback! On behalf of the management, I say “Thank you!” for your support, for managing our KALO Cup and for the superb service right down to the details.
    Andreas WieczorkeKalorimeta AG & Co. KGTranslated from German

Book a free consultation

Call us or send us a message. You can also send your enquiry online in four short steps.

Send an enquiry +49 38233 62518
Tom Kothe, Prokurist, Stellv. Geschäftsführer

Your contact for enquiries

Tom Kothe

Deputy Managing Director

info@adebar.de